Let's be honest, traditional teeth whitening is usually not a pleasant experience.
It's painful, it causes sensitivity, or it can be a long trip to the dentist.We knew there had to be a better way to whiten.So I did some research, talked to experts in the field, and learned a lot about traditional whitening methods.Cause of the problems?Peroxide.
WHAT DO WE DO ?
We are building the future of smile care, step by step.
Every day we are in the lab, learning from our community, and collaborating with the best dentists to develop products that will make your smile flawless and healthy.We believe that oral hygiene can and should be effective and safe.
OUR PURPOSE WAS SIMPLE
Let's create an at home teeth whitening product without side effects
In 2016, we launched our first teeth whitening set.The iSmile set lived up to all the expectations of our customers.It was safe, easy to use, and completely free of peroxides.
Over 350.000 reviews in 8 years
During last 8 years we sold hundreds of thousands of products all over Europe and the USA. We received many positive reviews, which denote the quality of our products.
We have delivered the iSmile set to tens of thousands of people around the world.
It was time to start a conversation about better ways to whiten.Over time, we've built a community of beauty bloggers who are passionate about teeth whitening.iSmile had become a staple in the bathrooms of some of the biggest names in the world.
OUR COMMUNITY IS GROWING
We have continued to invest in research and development.
With a new platform for education, we created the iSmile Research Club, our own product formulation and testing unit.Every day our team continues to work with top dentists, product experts and the iSmile community to create the future of teeth whitening.
Introducing the smile care revolution
What started in 2016 with a teeth whitening kit has since grown into a global community of over3 million people.The best part?It is built by people who care as much as we do about researching and testing oral hygiene products.